Norman To Receive Lifetime Achievement Award

TURKEY - (October 30, 2009) - KPMG announced today that its seventh annual Golf Business Forum will take place at The Gloria Resort, Turkey, May 12-14, 2010.

Leading figures from the golf business world, including former World No. 1 golfer, entrepreneur and golf course designer Greg Norman, will attend the conference in Belek, on Turkey's Mediterranean coast, voted Golf Destination of the Year by IAGTO (International Association of Golf Tour Operators) in 2008.

The two-day event, which will include a special focus on Turkey and the 'BRIC economies' of Brazil, Russia, India and China, will be moderated by CNN International's Justin Armsden, sports anchor and presenter of the weekly Living Golf show.

Norman will accept the Golf Business Forum's prestigious Lifetime Achievement Award on May 13, 2010.

Andrea Sartori, head of KPMG's specialist Golf Advisory Practice in EMA, said: "The Golf Business Forum brings together leading players from the golf, real estate, finance and tourism sectors in the EMA region and has become the most important event to meet and do business. We are very excited that the Golf Business Forum is being hosted in Turkey in 2010 as this is a fast emerging golf destination that has everything going for it - high quality golf courses, a desirable climate, natural beauty and outstanding value. The Turkish Golf Federation also has ambitious plans to add more than 100 golf courses in the next 10-15 years and with recent changes to property laws regarding overseas ownership and potential future entry into the European Union, the development prospects for Turkey are extremely good. I believe this is set to be the best Golf Business Forum yet."

Greg Norman, widely recognized as the most successful golf professional-turned-businessman, whose golf course design practice has completed more than 70 projects on six continents in the past 20 years, will attend in person to accept the Golf Business Forum Lifetime Achievement Award.

From the days in 1975 when he made $38 a week working as a trainee in the Royal Queensland golf shop, Norman has earned more than $1 million five times on the U.S. PGA Tour, including three Arnold Palmer Awards as the Tour's leading money winner in 1986, '90 and '95. He was also the first person in Tour history to surpass $10 million in career earnings.

But his crowning achievements are British Open Championships in 1986 and 1993. The first came at Turnberry in Scotland, where he shot a tournament-record-tying 63 en route to a five-shot victory over Gordon Brand, and the second at Royal St. George's, where he trailed by one stroke entering the final day and closed with 64 to defeat Nick Faldo by two.

In total, Norman has won 91 professional events around the world, including 20 U.S. PGA TOUR titles.

He has 29 top 10 finishes in Majors (Masters Tournament, U.S. Open, British Open, PGA Championship), or more than 38 percent of those he has entered.

And while his well-documented wins on the golf course secured him a spot in the World Golf Hall of Fame, he continues to work at both his game and a business that promises to succeed long after his playing days are behind him.

He serves as Chairman and CEO of Great White Shark Enterprises, a multinational corporation that comprises several companies and divisions including Greg Norman Golf Course Design, Greg Norman Wine Estates, Greg Norman Australian Prime, Southern Cross Developments, Greg Norman Production Company, Greg Norman's Australian Grille, Greg Norman Interactive as well as many other merchandising and licensing initiatives.

Norman is admired equally as a sportsman and businessman. He learned long ago that the game of golf could be a platform for something even greater, and he has transcended the game to become arguably the most successful athlete-turned-entrepreneur in history.

"Greg Norman is an iconic golfer and hugely successful businessman in his own right, and I have no doubt he will be an inspirational presence at the Golf Business Forum," added Andrea Sartori.

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